What Are Tracking Technologies?

When you visit our site, small text files called cookies get stored on your device. They're basically tiny notes that help websites remember things about you—like whether you're logged in, what language you prefer, or which articles you've read.

But cookies aren't the only tracking method we use. There are also:

• Web beacons (tiny invisible images that track page visits)
• Local storage (similar to cookies but can hold more information)
• Session identifiers (temporary markers that disappear when you close your browser)
• Analytics scripts (code that tracks how you interact with our content)

Each of these serves a specific purpose, and we'll break down exactly what we're doing with them below.

The Types of Tracking We Use

Not all tracking is created equal. Some technologies are absolutely necessary for the site to function, while others help us improve or market our services. Here's how we categorize them:

What Information Gets Collected?

The specific data varies depending on the tracking type, but here's what we typically gather:

Technical Information

Your IP address, browser type, device operating system, screen resolution, and referring website. This helps us ensure compatibility across different platforms and identify potential security issues.

Interaction Data

Which pages you visit, how long you spend on each section, what you click on, and how far you scroll. This shows us what content people find valuable versus what gets ignored.

Preference Settings

Your saved filters, notification choices, display preferences, and any customization you've applied to your account dashboard.

How to Manage Your Tracking Preferences

Browser settings are your first line of control. Here's where to look in the most common browsers:

If you're using mobile devices, look for similar options in your browser app settings. Most mobile browsers now offer private browsing modes that don't save tracking data between sessions.

Third-Party Tracking

Some tracking technologies on our site come from external services we use—like our learning management platform, payment processor, or analytics provider. These partners have their own privacy policies that govern how they handle data.

We only work with third parties who meet Canadian privacy standards, but you should know that blocking third-party cookies will prevent some of these services from functioning properly.

• Payment processing requires secure authentication tokens
• Video content delivery uses CDN tracking for buffering optimization
• Course completion certificates need session verification
• Live webinar features require communication service tracking

How Long We Keep Tracking Data

Different categories have different retention periods. Essential tracking data gets deleted as soon as its purpose is fulfilled—usually within hours or days. Analytics data we keep for up to two years to identify long-term trends. Marketing tracking typically expires after 18 months or when you clear your browser data.

You can request deletion of your stored tracking data at any time by contacting us. We'll remove everything except what's legally required for financial transaction records (which we must keep for seven years under Canadian regulations).

Updates to This Policy

As we add new features or change how we operate, this policy might need adjustments. We'll post the updated version here with a new date at the top. Major changes will also be announced through email to registered users.

We recommend checking back periodically, especially if you have concerns about data tracking. The investing education landscape is evolving quickly, and our practices evolve with it.